SEARCH ENGINE OPTIMIZATION

Website Development
Search Engine Optimization
Search Engine Ranking

       

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Stanford Keen Group has been designing successful websites since 1999.
we assist in online internet marketing strategies to help companies grow.
We use interactive tools such as Facebook, YouTube to increase
revenue and profits of companies small and large.

Effective search engine optimization starts with an understanding of what your customers want and how they use engines such as google / yahoo to find it.
Optimizing the technical side of your website to satisfy the requirements of search engines and gain rankings will be of little benefit if your search engine campaign is not based on search terms and keywords that will bring in worthwhile traffic, or if the campaign of your customers needs are ignored.

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

An Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic, Social Marketing like YouTube and Facebook is also key in todays SEM enviroment, YouTube is also an important factor in backlinks, Google wants content especially video tagged to YouTube.  You will see how fast your video will rank once you post it and tag it correctly.

The acronym "SEO" can refer to "search engine optimization," a term adopted by an industry who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Websites are only as good as if they are easily able to be found!

Because of the never ending direction of Social Media Internet Marketing,
not only is it important to build a website, now Social Networking has a
very stong presence in this complex world of engine optimization.

Internet Social Media Marketing:
Facebook
YouTube
Blogs
AdWords

Facebook, notice Facebook entries in Google search?  Google is now indexing content from Facebook. it is now  the upcoming means in Google
search engine placement and backlinks optimization.

YouTube now has search engine placement. it now has indexing capabilities.
Website Hosting:
After the site is completed and optimized we also have hosted sloutions
using Linux secure servers.

About Stanford Keen